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GAMES & ENTERTAINMENT
Over the years, InterAmbition has gained tremendous experience in providing online entertainment via the website prijsjerijk.nl. This site has become the largest site for free-of-charge prize questions in the Benelux area. Every day, thousands of members participate in a variety of contests. The winners' page is filled with hundreds of photos of surprised and excited players. The answer to every question can be found on the advertiser's website. He pays a small compensation fee, provides a prize and, in return, receives large numbers of interested visitors on his site. Advertisers regularly contact PrijsjeRijk to (re)direct attention to their site. They can determine themselves which segment of the page is to be targeted for visitors when: an unprecedented concept that re-proves its value on a daily basis. In addition, InterAmbition specializes in the development and operation of online games. Many renowned national and international websites have already applied one or several of these games. They include both so-called 'viral games' and ‘play & win games.' Viral games ‘Viral games’ are online games that aim at causing a viral effect for an extensive area, and gather data in exchange for the chance to win a prize. Viral games are an effective marketing tool because they gather customers' personal information such as phone numbers and/or e-mail addresses in an appealing manner. The viral marketing campaign creates a snowball effect, with participants also forwarding the (link to the) game on to their friends. This way, it generates an exponential growth of the message range and creates a highly valuable database of (potential) clients. Examples of the viral games developed by InterAmbition are 'Red de Duitsers' for a travel organisation and, in the framework of the soccer world cup 2006, 'The ultimate Penalty Shootout WK 2006' Play & win games InterAmbition launches its own 'play & win' concepts on RaadHetWoord and PrijsjeRijk on a regular basis and regularly develops such games on commission for companies such as TMF and the RTL group. Almost all of the games are free, but you can also play for prizes. In these cases, the customer is asked to pay a minor contribution in return via a link to InterConnexion. Most games are easily integrated into (commercial) websites and generate attractive revenues for the managing party through the so-called 'shared revenue partner program.’ |
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